Co-Founder and CEO of Work It, Mom! Prior to starting her own business, Nataly was a Managing Director with an early-stage venture firm based in New York City. She focused on investing in digital media and software start-up companies, had her share of great successes and dismal failures, but most importantly, learned one thing – she wanted to build companies rather than invest in them.

Nataly is a mom of a three year-old daughter and she has struggled to juggle work and family since her daughter was born. Some of the most useful advice she has gotten came from other working moms but she found that she had precious little time in her busy schedule to actually meet many of them in person. Work It, Mom! was born to allow professional moms to connect with each other online and share their ideas, stories, and real-life advice with each other.

In her prior career life Nataly worked in operations and business development at several early-stage technology companies, some of which even managed to survive through the dot com bust. She began her career as an analyst with McKinsey & Company in New York. Along the way she started a publishing company together with her husband, eventually selling the book series they published to Perigee, an imprint of Penguin, and wrote a book for women that was published by Hyperion in 2006.

Nataly has recently moved to Boston with her husband and daughter, but she remains a New Yorker at heart.

Filed under: Entrepreneur Moms